Loeffler Randall is the epitome of laid back chic for the young urbane woman. Started in 2004, it has quickly become a bright star on the New York fashion scene, garnering a cult following around its boots and shoes.
Loeffler Randall approached Flat to bring their ineffable charm and brand persona to their new venture, an online store. Recognizing that the e commerce package would need to be integrated into inventory management and fulfillment systems, Flat partnered with Gotcoders, a technology solutions firm, to offer Loeffler Randall the smartest,
most effective solution for their multifaceted needs.
The site incorporates the best of web 2.0 functionality and makes the user experience extremely easy while still conveying the luxury feel that is at the heart of the brand.
By paying equal attention to the design of the site and the workflow integration issues Loeffler Randall has a site that is both satisfies their customer brand expectations and meets their critical business needs.