Unite Here!

The Track Suit.

CLIENT:

Unite Here!

Political action campaign created for labor unions Unite Here and the Teamsters, who have teamed up to help the Cintas work force unionize. The campaign title, "The Track Suit", is in reference to a lawsuit brought by the Kentucky Speedway, co-owned by Cintas' founder and chair, against NASCAR. The lawsuit threatens to break up NASCAR and rob communities of their longstanding races.

To pressure the unwilling corporation to negotiate with their employees, the campaign exposes the connection between Cintas and the lawsuit, tarnishes the Cintas name with race fans, and works to erode Cintas' relationship with NASCAR.

Click to view the ads in motion.