Caldrea Essentials Collection

Stylishly clean site.




Caldrea is a pioneer in the luxury home keeping sector. Caldrea products are as effective as they are beautiful, and they are known for their high ecological standards and innovating the single scent home keeping concept. To celebrate the Caldrea’s Target line Flat developed a subtle and deceptively simple site that showcases the Caldrea Essential Collection.

The key challenge of the Caldrea Essentials site is to explicate a product whose core strength is its scent. Sophisticated, unique and opinionated, these fragrances are what make Caldrea so special. Flat helped Caldrea articulate this through sprightly fragrance inspiration pages and color-coding that reinforces the fragrance lines.