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Urban Outfitters
Flat designed and launched the original Urban Outfitters website. In line with Urban’s unorthodox merchandising approach,
Flat made recommendations for both the consumer facing site, (including
brand positioning and naming, information architecture, art direction and
numerous interactive features) and the back-end inventory and fulfillment
system. To get the site off the ground, Flat implemented an e-commerce system
and a set of both direct marketing and reporting tools to ensure the site
made money from day one. |
